COCCINELLE - SPRING/SUMMER 2013

The main characters of the new Advertising Campaign are the Swedish top model Mona Johannesson and the lovely Venician landscape.

In Coccinelle’s new Spring Summer 2013 Advertising Campaign shot by the Italian photographer Stefano Galuzzi, Venice is an emphatic suggestion and not just a cliché. In it, the Coccinelle’s woman, loyal to her international DNA, lives confidently. The sunlight caresses her gently while she walks through Piazza San Marco.
Coccinelle’s woman is the young main actress of an everyday life plot; with her precious and uptodate style, she is recognized for her fresh and sensual image.

In the three Advertising Campaign images Mona wears the icon shapes of the new Coccinelle Spring Summer 2013 collection: the iconic Celeste Bag, both as tote and as clutch, and the Square Bag.